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Games

Suicide Guy – Post Mortem (1 Year later)

By | game development, Game Marketing, Games, News | No Comments

Hello my friend!
We would like to share with you what went right and wrong after our latest release Suicide Guy in this post mortem, 1 year after its release on Steam  

store.steampowered.com/app/303610/Suicide_Guy/

 

– SALES

The game during its first year sold almost 30.000 copies on Steam only (Price 4.99 €)

With a rating of 85/100 on Steam

Here a Pie chart of the sales:

 

 

– MARKETING

The marketing we’ve made is still constant, sending constant updates to the gamers to keep high the interest for the game.

The main websites where we market the game were:

1) Facebook

2) Instagram

3) Keymailer

4) Twitter

5) Youtube

6) Newsletter Emails

7) Steam (groups, pages etc)

8) Google Ad Words

9) Linkedin

10) Reddit

 

– CONSOLE RELEASES

The game has been launched even on consoles (PS4 and Nintendo Switch) several months after the Steam release:

PS4: https://store.playstation.com/en-gb/product/EP2659-CUSA11105_00-0000000000000000

Nintendo Switch: https://www.nintendo.com/games/detail/suicide-guy-switch

 

With over 10.000 copies sold on each, but at a higher price (7.99€)

Metacritic score on PS4: 70/100

Metacritic score on Nintendo Switch: 55/100

http://www.metacritic.com/search/all/suicide%20guy/results

 

The rating was lower on Nintendo Switch mainly due to performance issues and long loading times

 

 

– UPDATES AND NEW CHAPTER RELEASE

Suicide Guy has been in constant development with new Updates, bug fixes and new content

And since the game sold well, we’ve decided to release a new chapter of the game called Sleepin’ Deeply on Steam (Soon on Console):

https://store.steampowered.com/app/860860/Suicide_Guy_Sleepin_Deeply/

 

Which sold over 2.000 copies in the first month.

 

 

– CONCLUSIONS AND FUTURE UPDATES

In the end the game release and feedback from the public were great and it helped us to continue the development of the game.
We’re actually working on the Xbox One release and the new chapter console release.

Since the game went well we’re actually thinking of new levels and chapters that we would like to release in the future, so expect new content coming soon!

 

Suicide Guy: Sleepin’ Deeply — New chapter now available!

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Hello my friends!

I’m glad to announce that the new chapter of our game is now available on Steam!

Check it out:

https://store.steampowered.com/app/860860/Suicide_Guy_Sleepin_Deeply/

In this new chapter of “Suicide Guy” you’ll be challenged with even more insane puzzles, generated by the surreal dreams of the Guy. You’ll encounter the weirdest of the living beings as you go deeper and deeper into his subconscious. This time to wake him up you’ll need all your skills.

Woodle Tree Adventures “Deluxe” – Available for Nintendo Switch!

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Hello my friends!

I’m glad to announce that our first game “Woodle Tree Adventures” is now avialable for Nintendo Switch!
You can dowload it in the Nintendo eShop at: https://www.nintendo.com/games/detail/woodle-tree-adventures-switch

 

This is our first game licenced by Nintendo, and this was a real honor for us.
I’ll soon write a thorough topic about the development on this fantastic console!

Here the trailer of the game meanwhile:

 

Suicide Guy – development blog

By | game development, Game Marketing, Games | No Comments

Hello my friend!
in this section I’ll start describing the development process of our latest game “Suicide Guy”, Now available on Steamstore.steampowered.com/app/303610/Suicide_Guy/
and soon on Console!

Here the 9 fundamental steps we used to create this new game!

 

1) CONCEPT

The first concept we had for the game was back in 2011.

At first we were trying to find an original concept for our next game:
that’s when we had in mind the idea that the player had to kill himself in order to surpass every level.

Since the concept and the action in the game has a really strong impact on the player’s reaction, we decided to make the game in first person.
For the first alpha version we had in mind a total of 3 levels that would help the gamer to understand the mechanics, controls (how to activate an object etc.) during the whole game.

The gameplay can be considered as a parody of the most classic videogames in which you have to find a way to save the life of your character, while here you have to find a way to kill him.

 

 

 

 

2) ALPHA VERION

We first developed an alpha version of the game (back in 2011) with 3 levels using Unity3D, you can play the browser demo here.

As you can see it was at an early stage compared to the final version, but the main ideas was there.
The browser version has been played a total of 100.000+ times during the first years.

 

 

 

3) GAME AND LEVEL DESIGN

We started the design of the levels first on paper and then modeling them in Maya.
As game engine we used Unity3D: it is a really suitable engine, except for the fact that it’s pretty difficult to optimize the levels to run at a smooth 60 frames per second as target.

The optimization took a while in certain levels where there is a high amount of details and objects.
The use of lods, compressed textures and new optimization techniques has been a must.

 

 

4) STORY DESIGN

Since the main concept to pass the levels is to kill yourself, we wanted to create a motivation to it.
Why would the character need to kill himself in everylevel to go to the next level?

That’s when we developed the idea of dreams inside of dreams, inspired by the movie “Inception”.

We first made the storyboard to make the story understandable by everyone, then used the cinematics to make a tangible story.
The character had to be characterized since it’s one of the few beings in the game, that’s when we had the idea to characterize him during the levels, thanks to the objects he imagines in his dreams, derived directly from his experiences in the real life.

 

 

 

 

5) PROJECT MANAGEMENT

 

We used Trello as project management tool and Source Tree as repository for the assets.
It’s perfect for organizing the workflow when you have a team of 3 or more people. In our case we were in 6 as you can see in the image below and we divided the work like this:

  • Fabio Ferrara (Game and concept development, Gameplay programming, 3D modeling, Soundtracks and Sound effects)
  • Yan Dawid (Camera programmer and Gameplay)
  • Giulia Airoldi (Concept art and texturing)
  • Fabio Masnari (Tester)
  • Andrea Masnari (Soundtrack composer and Sound Effects design)
  • Selcuk Yagci (Character modeler)

We’ll soon share the trello link when the game is finished.

 

 

 


6) 3D MODELING

We used Maya for modeling the environments, items and the characters, While Photoshop for texturing.

For skinning, rigging and animation we used the animation system integrated in Maya as well as lots of animation references from cartoons such as Looney Tunes, Adventures Time, Studio Ghibli movies and many more.

We used lots of references too found on Pinterest, Instagram and Google images in order to create the best looking levels in terms of colors and forms.

 

 

 

 

7) SOUND DESIGN

Cubase was the main software we used for composing the Sountracks and Audacity for the sound effects as well as a large variety of sound libraries.
We designed the levels so that the soundtrack is alwasy diegetic in the sense that it’s inside the narrative context of the action: It’s aways played by a radio that can be turned off and even used to pass certain kind of levels.

 

 

 

8) LEVEL CREATION

For the level creation, Unity3D has been really useful.
We created the design on paper and then the main structure of the level was modeled in Maya in a single .fbx file. All the elements and details were separate meshes and prefabs.

For the iteractive items, we set the positions in maya with red cubes, and then positioning the prefabs in Unity 3D.
We think this is the best and fastest possibile way to create the levels especially if you want to make future modifics during the development.

 

 

 

9) MARKETING (Before release)

We started marketing the game immediately after the first Alpha was made, with constant updates of images, gifs, soundtracks etc. on our social pages:

Twitter

Facebook

Instagram

Steam groups

…and sending updates through our Mailing list (with over 100.000 e-mails)

 

This blog post was useful too in order to create awareness regarding the development of the game.

 

In May we published the first teaser of the game (2 months before the actual release), here you can take a look:

https://www.youtube.com/watch?v=9KtEf6yK-tU

His helped a lot to create awareness before the actual release of the game.

 

 

10) MARKETING (After release)

The day we published the game (on 14th of July 2017) we immediately started to create advertising, here the steps we took in order to improve the sellings:

 

The first days of release went smoothly with thousands of copies sold in the first week and a lot of youtubers playing the game:
https://www.youtube.com/results?search_query=suicide+guy

 

 

After the first days a lot of youtuber videos of the game went viral with over 1 million views, here some examples:

https://www.youtube.com/watch?v=U5bDl5_tc-0&t=25s

https://www.youtube.com/watch?v=UOBBduW84Nk&t=287s

https://www.youtube.com/watch?v=-tw2OOnFKzc

 

This helped the visibility of the game A LOT and infact Big youtuber starts started to playing it, even making more than just one video of it (Jacksepticeye and JuegaGerman) with over 3 million views:

https://www.youtube.com/watch?v=qcHwSLXXSPU&t=676s

https://www.youtube.com/watch?time_continue=83&v=GObKlDCtDw4

 

In the end after the first month, this helped the game to sell over 10k copies, and millions gamers aware of the existence of the game.
The great thing for us is that the game is still selling constantly even after the first few days (with a 20% discount), while generally the sales drop after the first discount.

I would say that for us the youtubers views count was the determining factor that helped the game to be featured on the front Steam page in the most popular games


The first reviews from press started to came out after the first week of release (we sended press copy AFTER the game was out, but probably we should have sent them 1 week before) here some few:

GameNews+ Score: 7.4

Suicide Guy Review

 

SerialGamer Score: 7.0

Suicide Guy – Beer not included – Recensione