From a single game to a brand: the Suicide Guy recap

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How the constant support to the game, hugely improved the interest in the franchise through the years

Hello my friends!
In this post I would like to share with you the development experience that we have undertaken to raise awareness and maintain constant interest in our games and brands, with hundreds of thousands of players all around the world.

We started with a single game, than due to the success of the first release, continued to expand the brand, releasing new chapters, a physical edition, a Virtual Reality version of the game, a Mobile edition and much more.

Below you can find all the steps that followed the initial release in 2017!

Suicide Guy (PC game) (2017)

Released back in 2017 for PC (Steam, Humble store) the game gained a huge boost thanks to streamers that helped to expand the brand awareness of the characters, gameplay style, and game mechanics.
Thanks to this, we understood the game potential and decided to continue to expand this world.

Game link:

Suicide Guy Sleepin’ Deeply (2018)

We then released a few months later the second chapter with new levels, story and much more, expanding the game world and its characters.

Game link:

Suicide Guy (Console releases) (2018)

The first chapter was then released on all major consoles (PS4, Nintendo Switch and Xbox One) gaining even more visibility, players and a fanbase.
The most popular release is probably on Switch where the game had the most sales ever. 

Game Link:

Suicide Guy VR (2020)

The Virtual Reality edition of the game was then released in 2020 for PC, and later for PlayStation VR/Oculus Store.
Although Virtual Reality is not yet a mass hardward product, the game has sold very well on those platforms.

Game Link:

Suicide Guy Collection (physical edition) (2020)

The Suicide Guy Collection that includes all the chapters of the game, was then published the same year as a physical release for Nintendo Switch, thanks to Red Art games that helped us with the physical distribution.

Game Link:

Suicide Guy (mobile edition iOS, Google Play) (2021)

Due to the success of the latest releases, we then decided to publish a lighter version of the game for iOS and Google Play, and found out that many users didn’t have yet played the game. The mobile market if huge if well exploited and if you release a game already well known globally.

Game Link:

The Suicide Guy Deluxe Edition (2021)

After many years from its initial release, we then decided to release an updated and improved version of the first game, with new levels, content and much more, attracting many new players.

Game Link:

Suicide Guy (Chinese release) (2022)

Thanks to the Chinese publisher 4399 games we were finally able in 2022 to release the game in China.
This fact helped the awareness of the game to expand even in this new territory!

Game Link:

Suicide Guy 2 (TBA) and more!

Many new releases are in the works, with a bigger sequel, new incredible chapters, peluches and much more. This was all possible thanks to the huge support that gamers and fans gave us through the years.

We think that the franchise of the game is still widely expandable and so we will continue to develop this kind of game expanding even more its game mechanics!

Considerations and reflections on today’s games

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What do they give to players? Are they just meant to make money?

Hello my friends!
In this blog post I would like to take the time to make a consideration on the today’s game market and design: how are they designed and what is purpose of most of them?

The immediate answer to this is probably: “To make money”.
But is it really just this? Or is there more?
This is question I ask myself many times as a game developer and designer since as an answer it always seemed very flat and meaningless in the end. Surely this kind of discourse can take a deep social/philosofical turn, but I think there could be simpler answers.

Game companies’ goal in general is surely just to sell more copies of their game in order to sustain themselves and make profit.

Their goal is to get bigger and bigger, making “bigger games” in order to make more money to make even more bigger games. But does it make sense in the end? Or is it just a dog chasing its own tail?
Companies that have passed their size limit (of profit) tend to expand into other fields since they have so much surplus budget that they don’t even know what to do with it (an example is Google expanding in the gaming market with Stadia).

But taking the example of Google, in the case they squash all the competition in the gaming field with their product and ideas what’s left? Just more money?

I think it doesn’t make much sense in the long run.
Competition is something that I personally think can also be positive and lead companies to give their best (but also additional stress) as long as they don’t annihilate the opposing companies.
This surely can push the technology, leading the market to produce visually stunning products that would never have seen the light otherwise.

Visually (and audibly) surely progress has been made, but is this the right path? Do games nowadays are so much different from the games of the past?
Personally I think today’s games don’t convey or teach something really meaningful and do not yet fully exploit the potential of the medium.

Most of triple A games tend to be linear stories with cutscenes getting closer and closer to the world of cinema without really being able to find its own language, nor even approaching remotely to the great cinematographic masterpieces such as Sergio Leone or Fellini’s movies to name a few.

Probably indie games having less costs and being able to risk more, tend to explore this medium much more deeply.

With this sentence I don’t mean to despise triple A games (I still like to play them), but I really would like to see more experimentation and not just games that tend to copy each other.

These games don’t really make gamers think or give them profound teachings (other than thoughts on how the plot will continue).
Smaller games like UNDERTALE tend to explore much more this concept, and this is also linked to the fact that the developer’s goal (tobyfox) wasn’t to make millions out of the game. His main objective was to create something unique and something never seen before with a simple idea.

With real moral choices that finally make the player think, these are probably the games that can lead to the path of pure game design.

I think that in order to create truly exceptional games, developers need to look at other fields: not only Cinematography, but even Art, Music, Photography, Philosophy and all aspects of life that can be studied.

After all even Nintendo affirms that when trying to search for the best game designers, they tend not hire gamers

This is because gamers tend to take inspiration from other games they played rather than from their other life experiences, and this is something that we try to achieve too as a small game development company.

Even recent Nintendo bestsellers such as “Super Mario Odyssey” and “The Legend of Zelda: Breath of the Wild” have been lauded for being examples of the company’s willingness to take risks with even its most important franchises. 

Of course there are many other examples to study, for example cash grabs games like Fortnite or Candy Crush are designed by armies of psychologists in order to study the better way to keep the players glued to the game.

This brings the question I made at the beginning of the post: even if these games made 10x more money then Breath of the Wild, does it really make these games more successful? or do we have to consider other factors to measure the success of a game?

here some links that I took the inspiration by to write this blog post! I hope you liked it 🙂


Chubby Pixel games – March update!

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Hello my friends!

In this March blog post I would like to update you on the new games and improvements we’re working on. We’re excited to show you some new content from our games!

first of all:

Woodle Deluxe new edition is now available on Steam, you can grab it here!

In this new edition, we’ve decided to include a new extra level and more content updates soon to be announced!

Meanwhile here a glimpse from the new game we’re working on!

Regarding the PlayStation VR the new edition of “Suicide Guy VR” we’re working hard to bring it soon to the PS store.

it took us more time than expected to port the game for the new system,
but we’re glad to announce that it will be released even for the new PS5 VR Visor edition, coming soon!

For Further updates join our Discord Server:

This month some of our Nintendo Switch games are now on sale too!

Sales Suicide Guy (-88% off) and Suicide Guy Sleepin’ Deeply (-83% off):

Suicide Guy:

Sleepin’ Deeply: