Here is a new post about game development and advertising!
Today I would like to talk about the importance of writing exhaustive and clear emails.
I never thought that writing good emails had such an influence on the success of a game since the last months: now I think that writing high quality emails is important as much as developing high quality games if you want many people to play it.
First of all you shoud collect as many emails you can, from youtube channels (even known ones could be useful!) to game reviews websites.
Once you gather enough you should start to create a nice email with images, links, logos, gifs, videos and everything that could differentiate your e-mail from the others: game reviewrs receive hundreads of emails every day, so it’s really difficult to get their attention!
here is an example of email that I wrote to support my game:
There are a lot of great articles about writing a good email, here are some of them: